In 2025, there is a noticeable trend among Generation Z buyers in the UAE who are increasingly gravitating towards traditional gold jewellery instead of the more common branded options. This shift marks a significant change in consumer preferences among young people in the region.
Key Reasons for the Shift
- Cultural and Sentimental Value: Younger buyers appreciate the deep cultural roots and sentimental significance of traditional gold jewellery, which often embodies rich Emirati and Arab heritage.
- Investment Perspective: Traditional gold pieces are viewed as a reliable investment, especially important amidst fluctuating market conditions and high gold prices.
Market Response
Local Arab jewellers have recognized this growing demand and are adapting by:
- Expanding their design ranges to include more classic and traditional ornaments.
- Offering these pieces at more affordable prices suitable for young consumers.
Broader Implications
This trend represents a broader cultural movement among UAE’s youth, blending modern tastes with respect for tradition. It is expected to influence jewellery brands and how they plan future collections, as they balance contemporary design with heritage elements.
Stay updated with Questiqa World News for more insights into this evolving jewellery market trend in Dubai and across the UAE.
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