The UAE Media Council has issued a strict warning to influencers regarding the hidden promotion of vape and smoking products on social media platforms. This caution comes in response to concerns about covert advertising tactics used to market products that may harm public health.
Key Points of the Warning
- Advertisements must not promote alcoholic beverages, narcotic substances, tobacco, or smoking products in any form, whether directly or indirectly.
- Influencers are urged to adhere to strict guidelines to avoid facing penalties.
- The Media Council is committed to regulating online content and maintaining ethical advertising standards across the UAE.
Regulatory Actions and Impact
Authorities are actively monitoring social media platforms to ensure compliance with the new regulations. Those found violating these rules may face serious consequences, reinforcing the country’s stance on promoting a healthier lifestyle.
This initiative is part of the UAE’s broader effort to reduce the use of tobacco and related products among its population by curbing covert promotional activities.
Conclusion
The announcement underscores the government’s proactive approach to protecting public health and ensuring responsible advertising in the digital age. Influencers and marketers operating within the UAE are encouraged to maintain transparency and responsibility in their promotional content.
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