The UAE government has recently implemented strict measures to curb price inflation during the holy month of Ramadan. Retailers found increasing prices on essential goods during this period face hefty fines of up to Dh100,000. This enforcement follows the new pricing policy introduced in January 2025, which aims to safeguard consumers and ensure access to affordable products during Ramadan.
Key Features of the Pricing Policy
- Consumers can file complaints regarding price hikes on nine essential items.
- Authorities monitor market prices actively to prevent unfair practices.
- Retailers must maintain fair pricing to support community needs during Ramadan.
- Non-compliance results in significant financial penalties.
Ramadan is an important cultural and social period marked by increased shopping and consumption in the UAE. With these measures, the government demonstrates a strong commitment to protecting consumer rights and ensuring economic stability during such significant times.
Government Objectives
- Prevent exploitation through unjustified price hikes.
- Ensure affordable access to essential goods for all residents.
- Maintain market trust and stability during cultural festivities.
- Encourage consumer vigilance by facilitating complaint submissions.
The authorities urge all retailers to comply fully with the pricing policy to avoid penalties. Shoppers are encouraged to report any irregularities they witness in the market to help uphold fairness and transparency.
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