Levi Strauss & Co. has appointed Hiren Gor as the new Managing Director for South Asia, Middle East, and Africa, effective immediately. Gor brings over 16 years of experience with the iconic jeanswear company.
His plans include:
- Boosting growth in emerging markets
- Enhancing Levi’s digital and omnichannel operations in these regions
This appointment underscores Levi’s commitment to strengthening its presence and competitive edge in important global markets. Gor’s extensive knowledge of the brand and market strategies is expected to:
- Drive sustained positive momentum
- Keep Levi’s at the center of cultural trends across these diverse areas
This leadership change is part of Levi’s ongoing efforts to innovate and expand its footprint globally. The company aims to better cater to the dynamic consumer demands and rapidly evolving retail landscape in South Asia, the Middle East, and Africa. Industry experts view this as a strategic step to accelerate growth and adaptability in these key regions.
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