Levi Strauss & Co. has appointed Hiren Gor as the new Managing Director for South Asia, Middle East, and Africa (MEA), effective immediately.
Gor brings over 16 years of experience with the company, having previously served as the General Manager for South Asia. During his tenure, he transformed the region into a high-performing growth engine for Levi’s.
In his new role, Gor will lead operations across several key emerging markets, aiming to drive sustained growth and reinforce Levi’s position as a cultural icon in these regions. He will also focus on enhancing the company’s digital and omnichannel operations to meet evolving consumer demands.
With this strategic leadership change, Levi’s aims to capitalize on the increasing market potential in South Asia, the Middle East, and Africa. The appointment signals the company’s commitment to strengthening its presence in these rapidly growing markets while maintaining its global brand identity.
Industry experts view Gor’s promotion as a significant step for Levi’s to:
- Expand its footprint in emerging economies
- Deepen customer engagement
Levi Strauss & Co.’s decision to promote an experienced internal candidate reflects confidence in their long-term growth strategy and local market expertise.
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