
Levi Strauss & Co. has announced Hiren Gor as the new Managing Director (MD) for South Asia, Middle East, and Africa, with the change effective immediately. Gor brings over 16 years of experience within Levi’s, having held various important roles across multiple markets, positioning him well to help the company strengthen and expand its presence in emerging markets.
Key Focus Areas for Hiren Gor
- Driving substantial growth through digital innovation
- Enhancing omnichannel retail operations
- Maintaining Levi’s brand leadership in culture and fashion across the regions
Levi Strauss & Co. continues to integrate modern retail strategies while preserving its iconic brand identity. Gor’s appointment reflects a strong commitment to this approach, leveraging his expertise to navigate evolving market demands and consumer behaviors in South Asia, the Middle East, and Africa.
Strategic Importance
This leadership change comes at a time when global fashion brands are prioritizing digital transformation and regional market expansion. Under Hiren Gor’s direction, Levi’s aims to:
- Accelerate sustainable growth
- Adapt to dynamic market conditions
- Expand its footprint in crucial emerging markets
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