Levi Strauss & Co., the global leader in jeanswear, has announced the appointment of Hiren Gor as the new Managing Director for South Asia, the Middle East, and Africa. This strategic change took effect immediately, highlighting Levi’s commitment to expanding its presence and accelerating growth in these emerging markets.
With over 16 years of experience at Levi’s, Hiren Gor brings substantial expertise in fashion retail and brand management. His primary focus will be on:
- Expanding Levi’s digital footprint
- Strengthening omnichannel operations
- Enhancing customer service across all platforms
Levi’s continues to adapt to evolving consumer preferences, particularly the shift towards online shopping. The company expects Gor’s leadership to fuel positive momentum and help keep the iconic brand relevant across diverse markets.
This leadership appointment aligns with Levi’s goal to leverage the increasing demand for quality denim and casual wear in emerging economies. As Managing Director, Gor will play a crucial role in navigating changing retail landscapes and overcoming local market challenges.
Overall, this move underscores Levi’s dedication to maintaining its status as a cultural fashion staple while evolving alongside modern consumer behaviors in South Asia, the Middle East, and Africa.
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