
Levi Strauss & Co., the iconic global jeanswear company, has announced the appointment of Hiren Gor as the new Managing Director for South Asia, Middle East, and Africa. Gor brings over 16 years of experience within Levi’s, having significantly contributed to transforming the South Asia region into a high-performing growth engine.
Background and Previous Role
Before his new appointment, Hiren Gor served as the General Manager for South Asia. In this capacity, he successfully drove growth and strengthened Levi’s presence in one of its key markets.
Key Focus Areas in New Role
In his expanded role as Managing Director overseeing South Asia, the Middle East, and Africa, Gor will concentrate on:
- Expanding Levi’s operations across emerging markets.
- Enhancing digital and omnichannel capabilities to meet evolving consumer needs.
- Leading initiatives tailored to rapidly evolving markets in these regions.
Strategic Importance
This leadership change highlights Levi Strauss’ strategic commitment to:
- Strengthening its market presence in critical regions.
- Adapting to changing consumer demands and competitive landscapes.
- Sustaining positive growth momentum.
- Maintaining its cultural influence within the global apparel industry.
The announcement was made on August 8, 2025, underlining Levi Strauss’ dedication to dynamic leadership in navigating the challenges of competitive markets.