Levi Strauss & Co. has announced the appointment of Hiren Gor as the new Managing Director (MD) for South Asia, Middle East, and Africa. Taking on the role immediately, Gor brings over 16 years of valuable experience within the Levi’s brand to his new position.
This strategic move aims to accelerate growth in these emerging markets by enhancing Levi’s digital and omnichannel business strategies. As a veteran of the global jeanswear industry, Gor’s leadership is expected to:
- Maintain Levi’s strong market presence across these diverse regions.
- Drive sustained positive momentum for the brand.
- Ensure Levi’s cultural relevance in a rapidly evolving market landscape.
Levi’s is adapting to changing retail environments by integrating digital technologies with traditional retail outlets. This strategy is intended to improve customer service and responsiveness in the important markets of South Asia, the Middle East, and Africa.
The appointment underscores Levi Strauss & Co.’s commitment to innovation and growth in key international markets, particularly within the apparel and fashion sectors.
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