Iran has recently introduced a strategic tourism initiative designed to increase the number of visitors from key regions including the Nowruz area, East Asia, and Russia.
Focus Areas of the Initiative
The initiative emphasizes the following aspects:
- Cultural diplomacy – leveraging Iran’s rich heritage and cultural assets to attract tourists.
- Adventure tourism – promoting activities such as trekking, mountain climbing, and desert explorations.
Target Markets
- Nowruz region – celebrating the traditional Persian New Year, attracting culturally connected visitors.
- East Asia – focusing on countries with emerging interest in Middle Eastern travel experiences.
- Russia – aiming to increase tourism exchange and capitalize on geographic proximity.
This new tourism strategy reflects Iran’s commitment to enhancing its global tourism appeal by creating tailored experiences for specific international audiences.
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