Dubai has introduced paid parking at select Choithrams stores in a new pilot program. The supermarket chain has chosen three locations across the UAE for this update: the DEC Marina store, JVC Manhattan, and Dubai Silicon Oasis. The rollout is anticipated to be completed by mid-April 2026.
Choithrams has partnered with Parkonic, a parking solutions provider, to manage the new paid parking system. This initiative aims to:
- Regulate parking
- Improve space availability
- Enhance customer experience at busy retail locations
Previously, parking at these stores was free, but customers will now need to pay depending on how long they stay. This decision aligns with Dubai’s ongoing efforts to refine urban services and introduce technological innovations for better city management.
The pilot program will allow Choithrams to assess how paid parking impacts:
- Shopper convenience
- Store footfall
Authorities and the supermarket will monitor results carefully before deciding whether to expand the program to other locations.
This change reflects broader trends in Dubai to modernize parking infrastructure in commercial areas and promote efficient use of public space. Customers are advised to plan accordingly when visiting these stores in the upcoming weeks.
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