The UAE government has introduced new rules requiring social media influencers visiting Dubai to obtain special permits to advertise while in the country. These permits will be valid for three months and can be renewed once for an additional three months, ensuring compliance with local advertising laws.
Key Details of the Advertiser Permit System
- The permit system will be implemented in three months.
- Permits will be issued free of charge for the first three years to encourage compliance.
- The permits aim to bring transparency and regulate digital advertising activities by influencers.
Purpose and Impact
This regulation aims to:
- Ensure influencers adhere to local advertising standards and laws.
- Help authorities monitor promotional content and protect consumers from misleading advertisements.
- Support the growth of the social media and influencer marketing sectors in a controlled, transparent manner.
Influencers planning to promote or advertise in the UAE must prepare to comply with these new legal requirements. This step demonstrates the UAE’s commitment to effectively regulating online content and safeguarding public interests while fostering industry development.
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