Drake vs. UMG and Spotify: Drake’s lawsuit against UMG (Universal Music Group) and Spotify for allegedly colluding to inflate the popularity of Kendrick Lamar’s diss track, “Not Like Us,” stirred up a lot of music industry chatter.
The lawsuit claims UMG has applied machines and payola to increase streams and airplay, thus creating an advantage over Drake’s music. It appears that the tactics created an unfair balance between the works and have defamed him and taken him to the brink of bankruptcy.
In response, both UMG and Spotify would deny Drake’s claims. UMG further labeled the claims as “offensive and false,” while Spotify debunked that by saying it engaged in no such activity that would artificially boost any song’s popularity.
It is also still very early in the lawsuit proceedings, so it may well be said how this matter played out. It surely has quite an early mention in the music industry. Questions over the role of bots and payola have emerged in addition to the ongoing beef that Drake and Kendrick Lamar have cultivated among themselves, much more than anything else.
And some of the key points in the lawsuit brought by Drake against UMG:
- UMG would have induced bots to artificially inflate streams as well as airplay for “Not Like Us.”
- UMG “paid influencers” to promote “Not Like Us” on various social media platforms as claimed by Drake.
- UMG forged payola deals with radio stations to increase the airplay of “Not Like Us,” according to Drake.
- According to Drake, UMG offered Spotify special licensing rates to boost the visibility of the song “Not Like Us.”
How this lawsuit will develop has yet to be seen, but it is not an understatement to mention that Drake intended to go all the way in his allegations and would not hesitate to take legal action for his interests.
This story is developing and more updates will come into the article as new developments unfold a
It is an ongoing story hence, keep following Questiqa World for the latest updates.
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