The demand for ENVY™ apples is surging across Asia as the Lunar New Year and Tết celebrations of 2026 approach. These festivities are traditionally marked by the sharing of fruits as symbols of good fortune, and ENVY™ apples have become increasingly popular.
Key Markets Showing Growth
- China: Anticipated to experience a remarkable 27% increase in volume demand for ENVY™ apples.
- Vietnam and Thailand: These countries are also seeing a growing preference for ENVY™ apples during the festive season.
Significance of ENVY™ Apples During Festivities
ENVY™ apples are favored during Lunar New Year and Tết due to their sweet taste, attractive appearance, and association with prosperity. Their increasing demand reflects consumer preference for premium fruit offerings to share with family and friends.
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