Grab has recently launched a global campaign that showcases the vibrant culture and iconic destinations of Southeast Asia. This initiative is highlighted on the prominent screens of New York’s Times Square, one of the world’s busiest pedestrian areas and a major tourist attraction.
The campaign aims to:
- Promote tourism to Southeast Asia by displaying its rich cultural heritage.
- Raise global awareness about the region’s diverse attractions.
- Encourage cultural exchange and appreciation among international audiences.
By placing Southeast Asia’s stunning visuals and cultural stories in such a high-profile location, Grab hopes to inspire travelers to explore the unique experiences the region has to offer.
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