Aarmy, a well-known NYC-based fitness brand specializing in high-intensity cycling and bootcamp workouts, is making significant strides on the international stage. The brand is expanding its global footprint by opening new franchise locations in Singapore and Thailand.
Global Expansion of Aarmy Fitness
With its proven workout formats and strong presence in New York City, Aarmy is now targeting the Southeast Asian market. This move is part of their broader strategy to grow their brand and bring their unique fitness approach to a wider audience.
Benefits of the Franchise Model
By adopting a franchise model, Aarmy aims to:
- Enable local entrepreneurs in Singapore and Thailand to operate under the Aarmy brand
- Maintain consistent quality and experience across all locations
- Accelerate the brand’s growth while leveraging local market knowledge
What to Expect
Patrons in these countries can look forward to engaging high-intensity cycling classes combined with challenging bootcamp-style workouts. Aarmy’s fitness programs focus on boosting endurance, strength, and overall health in a motivating group environment.
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