WPP Media’s EssenceMediacom has successfully retained its role in managing Bayer Consumer Health’s integrated media strategy throughout South Asia. This continuation follows a detailed global review process to assess and select the most suitable media partner for the region.
The decision highlights EssenceMediacom’s strong capabilities and the trust Bayer Consumer Health places in their expertise to drive effective media campaigns.
Key Points
- WPP Media’s EssenceMediacom remains at the forefront of Bayer Consumer Health’s media strategy in South Asia.
- The continuation is the outcome of a comprehensive global review.
- EssenceMediacom will continue to handle Bayer Consumer Health’s integrated media efforts, ensuring cohesive and efficient campaigns across the region.
About The Author
