Dubai’s Roads and Transport Authority (RTA) has introduced a significant Dh8-million reward programme aimed at taxi drivers to enhance the quality of service provided in the city’s taxi sector. This initiative is one of 28 development plans set for implementation in 2025, focusing on improving both customer experience and driver satisfaction.
Details of the Reward Programme
The programme offers various rewards, including:
- Upgrades like leather seats for taxis
- Provision of air fresheners to improve passenger comfort
These enhancements aim to create a more comfortable and pleasant ride for passengers and encourage drivers to maintain high service standards.
Target Audience and Objectives
The scheme focuses on taxi drivers who show outstanding performance and professionalism. Key objectives include:
- Motivating drivers to excel in their responsibilities
- Strengthening Dubai’s reputation as a city with world-class transportation
Broader Impact
This rewarding initiative reflects Dubai’s ongoing dedication to:
- Investing in transportation infrastructure and services
- Advancing the city’s vision to become a global leader in smart and sustainable transport solutions
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