Ras Al Khaimah (RAK), one of the emirates in the UAE, has significantly evolved beyond its previous reputation as a quiet staycation spot. This change has been spearheaded by Raki Phillips, the outgoing CEO of the Ras Al Khaimah Tourism Development Authority (RAKTDA), who served for six years.
Under Phillips’ leadership, the emirate’s tourism sector has seen remarkable growth, aimed at increasing international visibility and attracting a variety of visitors, both leisure and business travelers. Key developments included:
- Introduction of new attractions catering to diverse interests
- Improved infrastructure to support tourism needs
- Expansion of hospitality options to accommodate more guests
Phillips highlighted that Ras Al Khaimah is now celebrated as a dynamic destination, offering rich cultural experiences, exciting adventure sports, and luxurious resorts. These developments have not only enhanced the visitor experience but also significantly boosted the local economy and generated employment opportunities.
The ongoing growth of Ras Al Khaimah’s tourism industry aligns with the UAE’s broader strategy to establish itself as a premier global tourist destination. Phillips expressed pride in the progress achieved during her tenure and optimism regarding the emirate’s future in tourism.
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