Jewellery shops in the UAE have recently started to reduce their profit margins by offering free gold coins and vouchers to customers in Dubai. This strategy is designed to boost gold sales amid a decline in purchase rates.
Despite the prices of precious metals hitting record highs, local jewellers aim to keep gold affordable and appealing to buyers. The discounts provided serve to counterbalance the impact of rising gold costs. This approach is part of a broader effort by the UAE to stimulate demand during tough market conditions.
Customers now have the opportunity to enjoy added value through these special deals, getting more than just the base price of gold. This development showcases how businesses in Dubai’s gold market are quickly adapting to economic changes and the evolving preferences of their clientele.
Industry experts suggest that these initiatives might lead to a revival in consumer interest and a subsequent increase in sales over the coming months.
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