Dubai has launched the Al Freej Fridge campaign to support workers during the intense summer heatwave. This initiative provides free juice and water to help laborers stay hydrated and refreshed, especially those in cleaning, landscaping, delivery, and construction roles.
Details of the Campaign
- The campaign sets up refrigerators stocked with cold drinks across various locations in Dubai.
- It is scheduled to run until August 23.
- The aim is to protect workers from dehydration and other heat-related health issues.
Impact on Workers and Community
Many workers have expressed gratitude and relief at being provided with these beverages during their demanding work hours. The campaign not only boosts their wellbeing but also evokes a sense of care reminiscent of their childhood experiences.
City’s Commitment
This project underlines Dubai’s dedication to its labor force, acknowledging their critical role in building and maintaining the city’s infrastructure and beauty. It promotes a culture of support, encouraging others to contribute to creating a safer and more comfortable environment during the hot season.
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